The Alternate Stitch

How long do socks last? It’s a stumper of a question, since there are so many variables that go into their lifespan. Online, the most common answer is three to six months. If you’re thinking “geeze, that’s not very long,” likely you own a pair of Darn Tough socks.

Darn Tough socks are meant to last for extreme use and to stay comfortable for their whole lifespan. This is backed up by our Lifetime Guarantee. If you want to test the limits of your socks' durability, here are 10 ways you can do so (Although we don't recommend it.)

At Darn Tough, we back every sock with our Unconditional Lifetime Guarantee: if our socks aren’t the most comfortable, durable, and best fitting socks, you can return them for another pair. Durability sits in the center of that promise. But what makes Darn Tough socks so… tough?

We get a decent stream of mail and comments asking how can we possibly offer an Unconditionally Lifetime Guarantee on our socks. So, let’s get right into the how and why behind making socks with a lifetime warranty.