I’m a World Record Holder. Three days in a row is all it took. It wasn’t intentional; I just couldn’t find a clean pair of socks for a few consecutive days, so I kept putting on the same pair of grey Darn Tough 1466 Hiker Micro Crews.
Why not wear a pair of socks for 40 days straight? Our owner, Ric Cabot, is known to test new sock styles for 30-straight days, so the bar exists. It’s a statement of the greatness of Merino Wool, and our superior knit – a statement we have truly tested. 40 days, no washing.